Case Study: Fleming Medical

Industry: Medical Distribution
Application: Mobile Sales (Desktop)

Company Overview

Fleming Medical is a manufacturer and supplier of surgical tapes and plasters. Thanks to a mobile sales force, revenue and the number of product lines have increased steadily over the last few years.

Business Challenge

In the highly competitive marketplace for medical supplies, Fleming Medical were looking for a way to trump the competition by offering additional value to its customers. Communication between sales representatives and the office was inefficient. Using a paper-based system resulted in costly data entry and transcription errors.

Customers had many questions that sales people could not answer in the field. Fleming Medical understood that the sales force's ability to respond in a timely manner and process orders at the client's location would improve sales performance. Time to market and product stability were critical for the success of this project.

Customer Benefits

  • Increased sales force effectiveness
  • Reduced data entry
  • Improved customer service
  • Reduced errors
  • Improved inventory control

Benefits

  • Speed of information improves productivity and workflow
  • Shortened sales and billing cycles
  • Higher revenues from sales opportunities
  • Improved customer service and retention
  • High quality data for sales analysis and forecasting

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