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Case Study: Fleming Medical
Industry: Medical Distribution
Application: Mobile Sales (Desktop)
"Amodat has empowered the field staff with real time information giving our territory sales people new found independence from confined processes that exist within the office."
Stephen Byrne
Technical Manager
Company Overview
Fleming Medical was established in 1987 and operates from Limerick, Ireland. It delivers proven high quality medical equipment, consumbles and diagnostic products across all health divisions.
Business Challenge
In the highly competitive marketplace for medical supplies, Fleming Medical were looking for a way to trump the competition by offering additional value to its customers. Communication between sales representatives and the office was inefficient. Using a paper-based system resulted in costly data entry and transcription errors.
Customers had many questions that sales people could not answer in the field. Fleming Medical understood that the sales force's ability to respond in a timely manner and process orders at the client's location would improve sales performance. Time to market and product stability were critical for the success of this project.
Customer Benefits
- Speed of information improves productivity and workflow
- Shortened sales and billing cycles
- Higher revenues from sales opportunities
- Improved customer service and retention
- High quality data for sales analysis and forecasting